How to Create a More Interactive Shopping Experience In-Store
For retailers looking to create a unique, interactive shopping experience, consider incorporating the following elements:
The convenience of online shopping has elevated consumer expectations for the in-store retail experience. Now there are more options; there is increased competition. While many may prefer to shop online, there are still those shoppers who want to interact with products in person before making a purchase. There are also those who want to immerse themselves in unique, interactive environments and experience something they couldn’t otherwise experience shopping online.
Younger shoppers, in particular, are drawn to new technologies in retail as 49% of Millennial and Gen Z consumers say they’ve gone to physical stores more often in the past year because the stores have enhanced their in-store experiences. By creating an interactive shopping experience, retailers can engage customers during the most critical purchase-decision-making time. How to Create a More Interactive Shopping Experience In-Store
